The new Apple TV 4K will cost $179

The new Apple TV 4K will cost $179 when it goes on sale later this month. The Apple TV box has lagged behind rivals such as Roku, Google’s Chromecast and Amazon Fire TV, which already offer 4K in certain models. Apple Watch, on the other hand, has seen a steady improvement in sales in recent quarters, recently overtaking Fitbit to become the top-selling wearable device. The new version could help to maintain that momentum by untethering it from the iPhone for the first time. “Now you have the freedom to go anywhere with just your Apple Watch,” said Jeff Williams, Apple’s chief operating officer, introducing “Series 3” of the device on stage on Tuesday. The new model looks the same as its predecessors apart from a slightly larger bulge on the inside of the Watch to allow for a larger battery. A bright red spot on the “digital crown” button denotes the new version. The price with a cellular chip is $399, or without cellular $329, while the older Series 1 is still available for $249.

Apple Redesigns TV Box With 4K Streaming